Last updated 10th Sept, 2021

<aside> 💡 Don't know what is uKu/Beep? We are reinventing how gen-z talk w/ friends, see more on the public landing page.

The following principles are outdated but still interesting to read (we hope). Read on 👇

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Mission

<aside> 🔭 Vision We imagine a world in which most of our users' time is spent with good friends, creating new memories and a sense of belonging. In order to achieve it, we are creating a new category of multiplayer experiences, between social & games.

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<aside> ⛔ Targeted problem Despite spending more and more time online, we feel more isolated than ever. 1st gen of social apps are centered on individuals. Most communication apps are dull. The best online interactions now happen in full-fledged games where people stay for the socialization. Unfortunately, lot of people are still missing out!

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<aside> ✨ Our solution (outdated) **~~Uku is the junction between a discord voice chat and a mobile game**. It allows groups of friends to meet and chill in a 3D room, live new adventures, customise and earn money along the way.

Come for the communication, stay for the game.~~

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Milestones

Our first milestone is to build a product that delights 20 crews (100 persons).

That's our focus. A delighted user:

• Love the product so much they have shared with 3+ friends.
• Continue to use the app 30+ days after activation.
• "5/5" level disappointed if they could no longer use it.
• "10/10" level of excitement to share with friends.

Principles

<aside> 🧩 1. Start with the problem 2. Think in bets 3. Think big, start small 4. Focus on things that don't change 5. 10x better product & distribution 6. Build for delight. No more boring apps 7. Build for sharing

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